MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

MASC SUITS LAUNCHING 3 APRIL!

The Transform Story

 

 

Transform is a new Naarm/ Melbourne-based fashion brand launched by Simone Kelly (she/ her) and her 16 year old stepson, Eli (he/ they), after they struggled to find comfortable, safe, locally designed chest binders for Eli. 

Eli says:”I got my first binder in 2020 from the internet, and it was so rigid and hard to get into. But once I had it on, and I put a shirt over it, and I was just looking in the mirror, I was so happy and excited. It’s really important that binders are actually comfortable and we couldn’t find that at the time. So when Sim came up with the idea to launch our own, I was so proud and happy and wanted to be part of it.”

The result is a line of binders that have been designed for comfort, safety and style – with tucking underwear and a range of outerwear to follow.

Simone says: “I never set out to start a fashion brand, I just couldn’t accept the injustice of what Eli had to go through every day just to squeeze into an uncomfortable binder. It was inhumane. I knew that with a bit of effort we could solve the problem for Eli and many others. I really do believe that comfort is a human right; especially the comfort of being exactly who you are.”

 

If I could go back in time and speak to my younger self, there are so many things I would want to say. The struggles of navigating identity, the uncertainty of finding a community, and the overwhelming weight of feeling misunderstood all seem so vivid in hindsight. But one thing I’d want to remind myself—and others going through a similar journey—is that it’s okay to not have all the answers right away. The path to self-discovery is not linear, and it’s filled with moments of questioning, growth, and, ultimately, liberation.

In this video, we hear from individuals who reflect on their journeys and offer heartfelt messages to their younger selves. These messages are filled with wisdom, compassion, and encouragement—reminders that, even in the hardest moments, they were exactly where they needed to be. 

Whether you’re just beginning your gender journey or have been navigating it for awhile, the message is clear: You are valid, you are worthy, and the struggles you face today will shape the person you become tomorrow.

Wearing a chest binder for the first time is a deeply personal and transformative experience. For many, it marks a significant moment of self-affirmation—helping to align the body with their gender identity in a way that feels more authentic and comfortable. The feeling of putting on a chest binder for the first time can be a mix of excitement, nervousness, and relief, as it offers a sense of visibility and validation that words alone cannot provide.

In this video, our ambassadors reflect on the emotional journey of wearing their first chest binder. From the anticipation and self-doubt leading up to the moment, to the empowerment felt once they had it on, we explore how chest binders can play a crucial role in boosting confidence and easing dysphoria.

We also highlight the importance of choosing the right chest binder for comfort, safety, and fit. For many, finding a chest binder that feels just right is an essential part of their gender journey, as it provides both physical and emotional support. Whether it's the first step toward transitioning or an ongoing part of self-expression, the first chest binder is often much more than just an item of clothing—it’s a symbol of living more authentically.

Trans joy is often described as a revolutionary act of celebration in a world that frequently challenges or invalidates trans identities. For many, embracing joy is an essential part of resisting societal negativity and embracing the fullness of who they are. It’s about finding moments of happiness, freedom, and pride, no matter the obstacles faced along the way.

In this video, our ambassadors describe what trans joy means to them. From the simple pleasure of feeling seen and respected to the empowering experience of living authentically, trans joy can manifest in countless ways. Whether it’s in moments of personal triumph, connection with chosen family, or just the joy of being yourself, this post highlights the bright and beautiful aspects of the trans experience.

Through the stories and reflections shared in this video, we celebrate the power of trans joy to inspire, uplift, and TRANSFORM. These stories remind us that despite the hardships, the pursuit of joy is vital in reclaiming our identities and finding peace within ourselves.

Fashion has always been a powerful tool for self-expression, but for folks navigating gender identity, it can be even more significant. Clothing choices allow people to transcend societal norms and present themselves in ways that feel authentic. Whether it’s through the use of bold colours, unconventional silhouettes, or simply choosing what feels comfortable, fashion helps many of us communicate who we are before we even speak.

For many, the journey of gender expression through fashion can be both liberating and challenging. It might involve experimentation—trying on different styles to see what resonates—and it often includes confronting societal expectations. Yet, for those who embrace it, fashion can be a source of empowerment, providing a tangible way to express an inner truth that might otherwise be difficult to articulate.

In this short video, our ambassadors discuss how fashion not only allows for the exploration of gender but also offers a platform for visibility and acceptance. It can be a way to reclaim their identity, challenge traditional norms, and inspire others to do the same. Fashion, in this sense, becomes more than just an aesthetic choice; it is a form of resistance and celebration, paving the way for more inclusive conversations around gender expression.

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